Pathena invests in Primetag (, a platform where brands and influencers connect and grow their businesses. With the previous seed investment Primetag have successfully developed its product and attracted renamed brands and influencers to the platform. This investment from Pathena occurs after market validation and 18 months of consistent quarter on quarter growth. The funding will allow Primetag to expand its team and roll out its operations internationally with new influencers and brands, together with continuous R&D investment and home market growth.

Please find bellow 2 news on the Portuguese press about the investment: